70. MARKETING AUDIT AND SET MARKETING OBJECTIVES FOR HOTEL IBIS IN MANCHESTER UNITED KINGDOM.
In report format, prepare an outline marketing audit and set marketing objectives for hotel ibis in Manchester, United Kingdom. Each page of the report must
Be referenced with relevant academic concepts. (1) Brief introduction (200 words) (2) key assumptions regarding the internal environment (strengths and
Weaknesses; 850 words approx) (3) examination of the external environment (opportunities and threats; 850 words approx) (4) results of analysis (presented in
A swot box-top three ss, ws, os and ts ranked) (5) marketing objectives (400 words approx) (6) brief conclusion (200 words max)
Referencing requirements:
Aaker, d.a and mcloughlin, d. (2015) strategic marketing management: global perspectives, chichester: john wiley& sons inc (2) fifield, p. (2017) marketing
Strategy, 3rd edition, and oxford: butterworth-heinemann ltd (3) kotler, p. and Keller, k.l. (2015) marketing management, 14th edition, Harlow: Pearson education
Ltd (4) Doyle, p. and stern, p. (2016) marketing management & strategy, 4th edition, Harlow: Pearson education ltd (5) lovelock, c. and wirtz, j. (2017)
Services marketing: people, technology, strategy, 6th edition, upper saddle river, n.j: Pearson prentice hall (6) piercy, n. (2016) market-led strategic
Change,4th edition, oxford: butterworth-heinemann ltd. (7)journals (8)websites