84. Marketing Distribution Management#2
my project company is Microsoft Company.
2. On Distribution –
a. How does a vertical marketing system differ from a horizontal marketing system? Explain in
detail.
i. What system best describes your project company’s distribution approach?
b. Identify your company’s primary marketing channel’s strengths and weaknesses?
i. Include an analysis on where you think your company can cut costs while providing more
value from manufacturing to final retail.
? Recall that the many channels along the way are most often separate businesses
each trying to maximize value for its own customer while also maximizing
profit for itself. Think of this important phenomenon as you shape your
discussion on distribution management.