Marketing Distribution Management#3

89. Marketing Distribution Management#3

Project company is Microsoft Company.
3. On Promotion –
a. Provide a concise and precise overview of the five elements of the promotion mix as they apply to
your project company.
i. Additionally, how might the leveraged sales approach strengthen your current sales
strategy? Be specific to your project company.
b. Pulling from Temporal’s theme of brand’s driving business and marketing, clarify your project
company’s brand vision, brand personality and brand positioning – be specific as you describe this
important brand management model.
c. When launching a new brand, we discussed in lecture that it is best to build the brand first with PR,
and then sustain it with advertising if necessary. Explain this reasoning by providing support from
the readings.
i. Pull from Berger’s Contagious to further support your discussion.

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