Marketing plan

Marketing plan

Submit an outline of your marketing plan to instructor for review and feedback. Be sure to include the following in your plan:

1.Executive summary.

2.Company overview.

3.Objectives or goals, usually according to strategic plan and focus.

4.Situational analysis.

5.STP (market/product/customer) analysis.

6.Marketing strategy.

7.Financial projections.

8.Implementation plan.

9.Evaluation and control metrics

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