Your final portfolio for the class will be to create a marketing plan for the company of your choice (Coors Brewing Company). Your plan information should address all areas covered in this course for a marketing plan.
Use the marketing plan that is linked below and that is required reading for this module for your final portfolio project. The marketing plan document is essential to business strategy and is a focal point of this introductory class. The essential information of a marketing plan is outlined in this document and will serve as the blueprint for your portfolio project due this week.
Your portfolio should be a Word document of 6-10 pages and professional in appearance. Review the Project Portfolio Guidelines and the Portfolio Project rubric available in the Course Information. Please be sure to use 6-8 sources to validate your opinions.