This paper will detail analyze HeadCount (company) and how they can increase diversity voters in US.
Brand: HeadCount www.headcount.org
Goal: Improve voting statistics in the United States by promoting democracy in action
Touchpoint: Using concerts as a forum for HeadCount to accomplish this goal
Corporate Mission: HeadCount is a non-partisan organization that uses the power of music to register voters and promote participation in democracy. We reach young people and music fans where they already are – at concerts and online – to inform and empower.Our message is not about what party you support or where you land on an issue. It’s that you must speak to be heard.
Strategic Communication Goal: Broaden HeadCount’s diversity to further the democratic process in the United States, get more minorities to vote
Strategy: x,y,x will be outlined in the SCP
Outcome: Reach a more diverse group of people through engagement and interaction to spread the message both online and offline
Specifically analyze potential minority voters and special interest groups for voters like:
Political parties, lobbyist orgs
League of Women Voters
Rock the Vote
Rap the Vote
Analysis should cover:
Identification of the Stakeholder Group (potential voters, minority voters)
Stakeholder Perceptions (of minority voters in US)
Implications of Perceptions
Communication Objective (to increase HeadCount signing up minority voters)
Themes, Messages, and Channels
For the implementation elements, buttress your recommendations both by your stakeholder research/analysis and academic literature.
For implementation/metrics, explain how your assessment will identify the connection between getting more minority voters in US and the activities conducted for that stakeholder group. If there are any limitations on these, delineate and explain why the metric is still useful.