Music Psychology: Experiment Report

Project description

Revision required – Essay needs to be revised, a lot of sentences don’t make sense, sounds like its been wrote in broken English.

To write a report on starting a DIY record label relevant to the assessment brief , The report must be relevant to the UK music industries and all money must be referred to in pounds sterling (?)

MUS10129 Entrepreneurship in the Music Industries

:

DIY Record Label

Portfolio

:

You are starting a DIY record label

Industry:

Define your label and how it sits within current understandings of

the industry? What is your Unique Selling Point (USP), and what is your Point

Of Difference (POD)?

Income Streams:

Discuss the income streams that will sustain your

business.

Running costs

:

Detail fixed and variable costs associated with the running of

your label.

Start Up:

How, if applicable, will you secure start

up funding from individuals

or organisations? Who will be approached and how will your venture be

pitched? If no start

up fundi

ng is being sought, how will your label self

finance?

Branding:

How will you present your label to its intended user/customer

base?

Press and Marketing:

How will you generate press interest and promote your

label and releases through print/broadcast media

?

Risk and Insurance:

What steps will you take to minimise and insure against

risk?

Appendix:

include a press release detailing either a specific

single or

album

release

,

or

other

news

worthy

event

relating to your label.

Selected resources:

Hull, G., Hutchison, T., & Strasser, R., (2010)

The Music Business and

READ ALSO :   Compare and contrast the degree of commercialisation in British and American sport before 1939.

Recording Industry, Third edition.

Oxen: Routledge

Carey, C. & Page. W. (2011). Adding up the UK Music Industry 2010.

PRS for

Music Economic Insight.

Issue 23.

Rutter, P. (2011)

The Mu

sic Industry Handbook.

Oxen: Routledge Strasser, R.

(2009)

Music Business

The Key Concepts.

Oxen: Routledge

The Rutter and Strasser books contain references, further reading, and online

sources that you should find useful as part of your research.

Len

gth:

1000 words (include a word count, excluding words in the appendix)

Due Date:

Thursday

5

th

December 2

013

(no later than 12pm) Use the

anonymous assessment cover sheet. These can be found at the coursework

submission boxes

on level C, Merchiston Campus,

which is

also

where you

submit your essay.

Late Submission

Coursework submitted after the agreed deadline will be marked at a maximum

of 40%. Coursework submitted

later than

five working

days after the agreed

deadline

will be given 0%.

Pre

sentation Guidelines

Format: A4 paper; Word

processed; Double

spaced; Single

sided; 12pt Arial

You must follow the instructions in the school Style Guide and use

Harvard

referencing. This is also referred to as the Author

Date system in Herbert, T.

2001.

Music in Words: A Guide to Researching and Writing about Music.