Project description
Revision required – Essay needs to be revised, a lot of sentences don’t make sense, sounds like its been wrote in broken English.
To write a report on starting a DIY record label relevant to the assessment brief , The report must be relevant to the UK music industries and all money must be referred to in pounds sterling (?)
MUS10129 Entrepreneurship in the Music Industries
:
DIY Record Label
Portfolio
:
You are starting a DIY record label
Industry:
Define your label and how it sits within current understandings of
the industry? What is your Unique Selling Point (USP), and what is your Point
Of Difference (POD)?
Income Streams:
Discuss the income streams that will sustain your
business.
Running costs
:
Detail fixed and variable costs associated with the running of
your label.
Start Up:
How, if applicable, will you secure start
–
up funding from individuals
or organisations? Who will be approached and how will your venture be
pitched? If no start
–
up fundi
ng is being sought, how will your label self
–
finance?
Branding:
How will you present your label to its intended user/customer
base?
Press and Marketing:
How will you generate press interest and promote your
label and releases through print/broadcast media
?
Risk and Insurance:
What steps will you take to minimise and insure against
risk?
Appendix:
include a press release detailing either a specific
single or
album
release
,
or
other
news
worthy
event
relating to your label.
Selected resources:
Hull, G., Hutchison, T., & Strasser, R., (2010)
The Music Business and
Recording Industry, Third edition.
Oxen: Routledge
Carey, C. & Page. W. (2011). Adding up the UK Music Industry 2010.
PRS for
Music Economic Insight.
Issue 23.
Rutter, P. (2011)
The Mu
sic Industry Handbook.
Oxen: Routledge Strasser, R.
(2009)
Music Business
–
The Key Concepts.
Oxen: Routledge
The Rutter and Strasser books contain references, further reading, and online
sources that you should find useful as part of your research.
Len
gth:
1000 words (include a word count, excluding words in the appendix)
Due Date:
Thursday
5
th
December 2
013
(no later than 12pm) Use the
anonymous assessment cover sheet. These can be found at the coursework
submission boxes
on level C, Merchiston Campus,
which is
also
where you
submit your essay.
Late Submission
Coursework submitted after the agreed deadline will be marked at a maximum
of 40%. Coursework submitted
later than
five working
days after the agreed
deadline
will be given 0%.
Pre
sentation Guidelines
Format: A4 paper; Word
–
processed; Double
–
spaced; Single
–
sided; 12pt Arial
You must follow the instructions in the school Style Guide and use
Harvard
referencing. This is also referred to as the Author
–
Date system in Herbert, T.
2001.
Music in Words: A Guide to Researching and Writing about Music.