Having read the client brief develop a 2500- word report that addresses
the following questions
1. How should NASC create awareness for its two brands globally? How could it use
Social media whilst differentiating from its competitors? What are the European
regulations for Alcohol marketing online?
2. How could Blue Harbour and Wild Wombat Penetrate the European markets and
jump-start sales? Create a step by step plan for entering the UK market.
3. How could NASC manage its European marketing campaign whilst Minimizing costs
Note
The analysis should be anchored around practical and theoretical concepts
Avoid descriptive narratives and move towards a more analytical and reasoned piece of
work.
Varied perspectives should be used to reach particular conclusions.
notes for assignment 1
2 main aspects:
what penetrative strategies should they use in the uk but also in the
European market
marketing, branding and creating awareness, how does it do it?
In order to do it please benchmark (use comparative analysis)
Have some form of primary data
No strategic recommendation, more option, risk reward ratio analysis or
cost-benefit analysis
(take in consideration- time, resources) how do you put it in practice
Scenario planning
Risk reward ratio- quantitative, collect statistical data, predicted return,
predicted costs
Qualitative, create a coding matrix, you determine what you believe is a
reward and what you believe is a risk, than conduct research, questionnaire,