Nike Is The Brand Selected In Unit 1


Deliverable Length: 1 page
Using the top 100 U.S.-based brand you selected in Unit 1, analyze its current ads or commercials in terms of brand equity based on concepts touched upon on the Web. You will need to include at least 3 ads or commercials in the analysis. One ad should be older* (if possible). *Older can mean last year or even a vintage ad will work.
1. Describe the three ads or commercials and include the link if applicable. Note: A popular online video-streaming Web site has numerous vintage and new commercials to view.
2. What is the overall message of the brand? Explain in depth.
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