On the Vine

MEMORANDUMMEMORANDUM
TO: (The Instructor)FROM: (The student)DATE: (Due Date)
RE: (Case Name)

 

Section 1 – Overview, background of the company and industry
Section 2– Overview of the internal factors, providing the internal factor score and what it indicates about the internal environment. Identification of key internal analysis factors (3-4). Include the rate and weight of each of the identified factors and a brief explanation of why you selected the rate and weight.
Section 3 –Overview of the external factors, providing the external factor score and what it indicates about the external environment.  Identification  of key external analysis. factors ( 3-4).  Include the rate and weight of each of the identified factors and a brief explanation of why you selected the rate and weight.
Section 4 – What was the I/E matrix score? What did the I/E matrix indicate about the future strategic direction for the organization. What should it do in the future?
The following are EXAMPLES of a discussion of an internal strength and a weakness.

 

Internal Analysis
• A major strength is the well trained, educated and knowledgeable CEO. The case indicated that Tom Smith got an MBA from Harvard and had several years of operational experience at XYZ corp before going out on his own. He has continued to stay current in his industry by availing himself of seminars, training and other venues. He takes this new knowledge and incorporates it into his company. This was weighted .08, a moderate sense of urgency, because while this is already in place and Smith is doing a good job, he must stay current with changes in the industry and competitive environment. • A minor weakness is the inexperience of the other members of the senior management team.  (Elaborate)  This was weighted .12, a high sense of urgency, because immediate action should be taken to bring these individuals up to speed and ensure they have the necessary technical skills (discipline specific and general management) to be successful in these positions.
I&E MATRIX ANALYSIS
In this section, you need to identify what the strategy area score was and what it means. Remember you want to identify the cell the plot is in and what it represents (growth or retrenchment strategic approach).

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Appendices
Include as attachments the IFEM, EFEM, VEETOWS, I&E Matrix. Remember to print out only Matrix A for the IFEM and EFEM. Remember to use the correct weighting numbers ( low .04 to .07, medium .08 to .11 and high .12 to .15) and the fact that the weights MUST add exactly to 1.0
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