28. Operations Management: Processes and Value Chains
Select a company and provide an account of its operational activities. You need to identify which of these activities contribute more strongly to the creation of customer value. Further, you should discuss which aspects of the company’s operations may raise ethical or environmental concerns.
The essay should refer to the operations management concepts and theories that have been discussed throughout the course. Evidence of secondary research regarding the company’s operations should be demonstrated. You may emphasis some areas of operations more than others but you will need to justify this choice.