analyze Peak Experiences and Strategic IT Alignment At Vermont Teddy Bear: the case study should be double-spaced, 1-inch margin all around, 12
point font. Add headlines through analyzing the case study like introduction, ………, conclusion. Answer the following questions:
1. How would you describe Vermont Teddy Bear (VTB)’s business model (the products and services it sells, target markets to whom it sells the, the
value proposition it offers, and its financial model?
2. How strong are VBT’s operational capabilities, given their chosen business model? What challenges do they face during so-called peak experiences?
3. How strong are VBT’s information systems, given their strategic and operational needs? If you were a member of the Board of Directors, what
concerns would you have about the IT architecture?
4. At a time when cash reserves were quite limited, Bob Stetzel wants “an efficient, well organized enterprise IT architecture that could serve as a
robust platform for the company’s changing business requirements.” Given your analysis in response to the previous questions, and any other aspects
you consider important in this case, what specific, actionable and cost effective advice can you suggest?
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