#3 – Press Release Critique
Each student should find and edit (if applicable) a press release written by either a team, agency, sporting
good company, or event and describe why the release was or was not effective. Students should bring the
release, with comments written on copy, and an independent evaluation to class on February 11, where
they will be grouped with other students to identify the best and worst press release. Be prepared to
present findings in class.