Please use excel then answer the question in word doc please follow the questions in the word document you will need the excel file to answer the questions Assignment 2 • Download ‘Assignment 2_Questions.xlsx’ on Canvas • Assignment format is important to effectively communicate with readers. Badly formatted assignments will result in points being deducted from the appearance criterion A. Pricing (Use the sheets of price elasticity through optimal pricing) 1. Using the ‘price elasticity’ sheet, calculate and interpret the price elasticity when the price increases from $100 to $110. Show the calculation procedure. price demand Old 100 500 New 110 350 2. Using the ‘break-even point’ sheet, calculate the break-even point. Explain the calculation procedure. Price (p) $100 Unit Cost (c) $60 Fixed Cost (F) $10,000 3. Using the ‘Optimal Pricing’ sheet, find the optimal pricing point that maximizes the profit and explain the calculation procedure. Demand Q=40-P Profit Cost Unit variable cost (c)=0 and Fixed cost(F)=0 4. Based on the answer of Q3, make a scatter plot with profit (Y-axis) and price (X-axis). Explain the relationship between profit and price. B. Pay per Click Bidder Bid ($) QS Bid*QS Slot Won (Bid*QS) of Next Bidder PPC A 4 2 B 6 1 C 3 5 D 2 7 5. Calculate the actual payment per click for each bidder. 6. Show the PPC calculation procedure for Bidder A. 7. If a bidder who did not win an ad placement wants to rank first in the auction, how much should he/she bid? (Explain the calculation procedure) C. Basket Analysis ID meat vegetables fruit 1 1 1 0 2 1 1 1 3 1 1 0 4 0 0 0 5 0 1 1 6 0 1 1 7 1 0 0 8 1 1 1 9 1 1 0 10 1 1 0 8. Based on the data table, calculate the relevant numbers in each table in Excel and paste the complete tables. 9. Calculate the lifts for each pair of the products. Show the calculation procedure using one pair (e.g., vegetables and fruit). 10. How can a retailer utilize the basket analysis results? (interpret the lift values to explain)