Question 1
Public Relations is often discussed in terms of two paradigms: reputation management and relationship management. Please explain how each paradigm serves to enhance our understanding of public relations and give at least two examples of each from your reading.
Question 2
Betteke van Rulerand Dejan Vercic (2004) have suggested that despite the many apparent differences by which public relations is practised across European countries, that there are common characteristics which suggest a European public relations.
Please itemise and explain these common characteristics and indicate whether you agree that they do, in fact, constitute a unique type of public relations specific to Europe.
Question 3
According to Scott Cutlip (1995), Samuel Adams developed a number of techniques formenting the American Revolution. Many of these concepts were not only effective for him and his cause but have been used since in numerous political campaigns, including the recent American elections.
Identify four of them, explain how he used them and how they are still used in modern day political campaigns, taking care to identify those specific campaigns.
Question 4
Write a note on each of the following, identifying and analysing their place in the history of public relations and their contribution:
• P.T.Barnum
• Ivy Ledbetter Lee
• Edward Bernays
Question 5
The current Government have introduced legislation on lobbying. Lobbying in Ireland has not enjoyed the best of reputations of late. Why is this so? Are these criticisms justified?
Be sure to define lobbying and your understanding of its importance, particularly in a democracy and to give at least two examples of lobbying which were of social as well as private benefit.
Question 6
The four models of public relations, as articulated by Grunig and Hunt (1984), represent an excellent example of how an academic theory can evolve in an attempt to capture and describe reality.
Outline the original exposition of these models, the criticism made of them and the attempts to build on them since they were first introduced thirty years ago.