Read the document attached about news releases. Then, write a news release delivering bad news from one of the two scenarios presented below:
Scenario 1: Your company needs to recall a product because of a production problem. Make up the name of the company and product, specifying the problem in the recall message.
Scenario 2: Your company is replacing the CEO of your company due to unethical practices. Make up the name of the company and situation, specifying the problem in the public relations release. **Check for examples of how companies handle a high official leaving a company for unethical practices. Remember the displacement affects all stakeholders such as employees, advertisers and more. Reputation management is key.
Tips on delivering a bad news message: Bad News Messages – BUS 212.docxPreview the document
How to write a news/press release:
http://www.cbsnews.com/news/how-to-write-a-press-release-with-examples/ (Links to an external site.)Links to an external site.