research report

You are required to write an individual research report on your research project as a follow up your presentation. It is standard business practice for researchers / consultants to present their research findings to the client, followed by the submission of a detailed report.

Instructions:

1. This is an individual report based on the research project you presented in your group presentation. This report will enable you to demonstrate your understanding of the key issues, the research process, your findings, conclusions and recommendations

2. This is an INDIVIDUAL submission and should not be plagiarized within the group. While you draw on the same literature and process, the only elements of your report that should be ‘similar’ would be your brief statement of the research objectives, and any statistical data, diagrams and / or tables used in your group presentation.

3. Your report should be written in a professional manner, from researcher / consultant to client. The key sections in the report should be:

a) Introduction: this should include:

I. a statement of the problem

II. the aim and objectives of your research project

III. a rationale for this study

b) Literature Review: The topic chosen should be placed in a pertinent theoretical context. You may also include information on the industry / company from other appropriate sources.

c) Research Methods: This should relate to

I. What you want to find out – your research questions

II. the methods chosen for primary data collection

d) Findings: Presenting the primary research findings in a clear and

focused manner.

e) Discussion and Analysis: This section allows you to discuss and analyse your primary findings in relation to what you found in the literature review.

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f) Conclusions: These should relate to the aim and objectives set out in the introduction.

g) Recommendations: in two areas resulting from the conclusions

I. directed at the organization

II. areas for future research.

i) Reflection: You should briefly reflect your experience of the role of researcher

4. Your report should

a) Identify your student number in the document

b) Be your own independent work and free from plagiarism, correctly referenced.

c) Use Harvard citation and referencing

d) Be written in an appropriate style

e) Be word processed, in black text using 1.5 spacing and Font: Arial, Calibri or Times New Roma

f) Font size 12

Have been spell checked and proof-read

29 or less 30 – 39 40 – 49 50 – 59 60 – 69 70 +

Introduction (10%) Poor choice of topic, poorly expressed. Unclear aims and objectives Adequate choice of topic, poorly expressed. Adequate aims and objectives Appropriate topic choice, adequately described. Aims and objectives relevant to the topic. Good choice of topic adequately described. Aims and objectives are relevant and well written. Good choice of topic , clear explanation. Aims and objectives are relevant and well written. Clear articulation of a highly relevant contemporary topic with clear aims and objectives

Literature Review (15%) Poor use of literature from some relevant sources. Errors in referencing. Adequate use of literature from mostly relevant sources. Mostly accurate referencing. Adequate use of literature from relevant sources. Mostly accurate referencing. Good use of literature. Good contemporary sources. Mostly accurate referencing Very good use of literature. Good contemporary sources. Accurate referencing Excellent use of literature. Good contemporary sources. Accurate referencing.

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Research Methodology (15%) Very poor understanding of methodological issues and techniques. Poor choice of method. Inadequate primary research. Some understanding of methodological issues. Some evidence of application of appropriate methods. Adequate understanding of methodological issues. Appropriate choice of method, adequately applied. Good understanding of methodological issues. Good use of appropriate methods. Very good understanding of methodological issues. Very good use of appropriate method. Sophisticated understanding of methodological issues and techniques. Accurate and appropriate use of methods.

Finding (20%) Very limited new material arising from the research. Inadequate primary data. Findings poorly presented Some original findings from limited primary research. Weak presentation of findings. Adequate findings arising from the research. Logical presentation. Good and interesting findings, clearly expressed. Very good and interesting findings, clearly expressed. Some evidence of originality. Excellent original findings arising from primary research. Excellent presentation of findings.

Analysis and discussion (20%) Very weak analysis from poor data. Limited reference to literature. Some meaningful analysis from limited findings. Some reference to appropriate literature. Adequate analysis of findings with some reference to appropriate literature. Good analysis of findings. Clear reference to appropriate literature. Very good and interesting findings, clearly expressed with evidence of originality. Excellent interpretation of findings in relation to appropriate literature. Sophisticated level of analysis.

Conclusions and Recommendations (10%) Weak conclusions and recommendations with little reference to the primary data. Very limited value to the ‘client’ organization. Some conclusions and recommendations arising from findings and analysis. Lacking in originality. Of limited value to the ‘client’ organization. Adequate and relevant conclusions and recommendations. Some evidence of value to the ‘client’ organization. Good and relevant conclusions and recommendations that have real value for the ‘client’ organization. Clear links to aims and objectives Very good and relevant conclusions and recommendations that have real value for the ‘client’ organization. Good links to aims and objectives Excellent conclusions drawn accurately from findings and analysis. Clear evidence of originality. Clearly implementable recs aimed at the ‘client’ organisation

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Reflection (5%) No real evidence of personal reflection nor identification of the development of transferrable skills Some evidence of personal reflection. Some evidence of skills development. A clear and relevant reflective piece which shows personal and skills development. A clear and relevant reflective piece which shows personal and skills development. Evidence of original thinking. Good personal reflection. Evidence of development of knowledge and transferrable skills Excellent personal reflection. Clear development of knowledge and transferrable skills

Presentation (5%) Poor Adequate Adequate Good Very good Excellent

Assessment Criteria Assessment 2: Individual Report