Second Cup

Overview: Assume that a friend of yours has inherited a large sum of money and is seeking advice with respect to whether the company in question is a worthwhile investment. Perform a thorough analysis of the company to support your recommendation to your friend. Required : A brief description of the company’s primary business activities. This description should include a brief historical summary, details concerning competitors, if relevant, the company’s position within the industry, directions for the future, etc. Competitors chosen: Starbucks and Tim Hortons Part of the historical summary needs to be based on the annual report. Relevant numbers should be used from the report.

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