sector matrix

3. Using an extended example critically discuss the view that a ‘sector matrix’ gives a better strategic understanding of product markets than the concepts of ‘product’ or ‘commodity’ chains.


2. Rothaermel, Frank T. (2016), Strategic Management, McGraw-Hill. Highly RECOMMENDED.
– Besanko, D., Dranove, D., Shanley, M. and Schaefer, S. (2015) Economics of Strategy, Third Edition, John Wiley
– The second term’s teaching uses widely dispersed readings although Froud, J. et al (2006) Strategy and Financialisation: Narrative and Numbers, Routledge, is strongly recommended.
– Hill, C. and Jones, G. (2014) Strategic Management Theory: an Integrated Approach, Houghton-Mifflin
– McGee, J, Thomas, H and Wilson, D. (2015) Strategy: Analysis & Practice, McGraw Hill,
– Grant, Robert, M. (2014) Contemporary Strategy Analysis, Fifth Edition, Blackwell.
these are some of the reccomended readings

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