Simulation strategy
our doctor ask us to do a Simulation strategy for Marketing Concepts by using these data and do it in Excel ,so please help me
((Quarter 5: Seek external funding—prepare / execute marketing plan in simulation (should follow your plan in MM).
• Evaluate performance—financial, marketing, and competitive
• Develop two year marketing plan
– Goals—marketing and financial
– Marketing strategy
– Financial strategy
• Invest in R&D for new technology
• Begin roll out of marketing plan
DECISION TIP
Pay careful attention to the R&D investment costs. In the Workspace, you will be able to choose how long it should take for your R&D lab to complete the development of the new R&D feature(s). You can schedule each R&D project to be developed over one, two or more quarters. Notice the cost difference between a 1-quarter investment and a 3-quarter investment. This illustrates that the total cost of spreading the investment over more quarters is cheaper than scheduling a 1-quarter investment. Rapid development is more expensive but it will allow you to add the new R&D feature into your products sooner.))
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