Visit Ben & Jerry’s Homemade Ice Cream website. After studying the information contained within this website, assess Ben & Jerry’s record on meeting social responsibility goals? How does this company meet its discretionary responsibilities? Give examples of social responsibility actions taken by Ben & Jerry’s, and outline them in a brief synopsis. Do you think that more businesses should adopt their strategy? Why, or why not?
Book:
Reference:
Wheelen, T. L., & Hunger, J. D. (2010). Concepts in strategic management and business policy (12th ed.).
Upper Saddle River, NJ: Pearson Prentice Hall.
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