Brief B – Children’s Day 2015
YCCC’s main aim is find a new long-term partner who would benefit from being exposed to and engage with the slightly different audiences attended by both competitions. The chosen brand would also have to comply with certain ECB-enforced regulations, as well as garner both player and member support. You have the responsibility to research and select an appropriate organisation, as well as satisfy the objectives and stipulations of all parties.
You are the Commercial Executive for the Yorkshire Cricket Foundation. The Foundation is seeking a naming headline sponsor for their annual Children’s Day (Children’s Day 2015 sponsored by…)
The Children’s Day is a free event that gives families from across Yorkshire the chance to explore Headingley Carnegie Stadium, play on cricket and rugby pitches, try some new activities, meet some local celebrities and most importantly have a fun day out at this special venue. The 2015 date has not been confirmed but it usually takes place last week in July.
The Children’s Day is organisaed primarily by the YCF and Leeds Rugby Foundation with support of the following organisations; Gary Chappelow memorial fund West Yorkshire Police, Leeds City Council and Leeds United.
You have the responsibility to research and select an appropriate organisation and demonstrate how the use of sponsorship will accomplish both parties shared organisation and marketing objectives.
note that i am international student, the touter accpated grammar mistake and simple language. please use reference in the module hand book + acadmic journals and books i do have the previous assignment that i failed if you need it please let me know.
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