Individual (Strategic Analysis/Plan) Paper
Learning goal: To develop your ability to systematically analyze and plan for a dynamic, fast-growing organization. You will prepare a strategic analysis of/plan for Uber. Your “client” is that organization’s top management team. Your paper will be graded on the basis of its insight, logic, and scope.
Your paper should be three pages, double-spaced, using 12-point type, not including appendixes, exhibits, and/or references. Please follow this format:
Page 1:
• Current capabilities—as a mix of differentiation (D), economy (E), and interaction (I)*
• Current customers, competitors, and complementors (C3)
Page 2:
• Your time frame (planning horizon), and rationale for that date
• Your proposed capabilities
• Your expected/proposed C3
Page 3:
• Rationale for your proposed capabilities
• Rationale for your expected/proposed C3
• Major implementation issue(s)
*All three criteria matter, but most organizations can excel against only one or two—so
there are six viable strategic options: D, E, I, DE, DI, or EI. Some DEI parallels from
the strategy literature are listed on p. 107 of The Geometry of Strategy.