Strategic Audit

I. External Environment OT (Opportunities and Threats)

a. Societal Environment

1. What general environmental forces are currently affecting both the company and the
industries in which it competes? Which present current or future threats? Opportunities?

i. Economic
ii. Technological
iii. Political—legal
iv. Sociocultural
b. Task Environment

1. What forces drive industry competition? Are these forces the same globally, or do they vary
from country to country? Rate each force as high, medium, or low.

i. Threat of new entrants
ii. Bargaining power of buyers
iii. Threat of substitute products or services
iv. Bargaining power of suppliers
v. Rivalry among competing firms
vi. Relative power of unions, governments, special interest groups, etc,

2. What key factors in the immediate environment (that is, customers, competitors, suppliers,
creditors, labor unions, governments. trade associations, interest groups, local communities, and
shareholders) are currently affecting the company? Which are current or future Threats?Opportunities?

c. Summary of External Factors
Which of these forces are the most important to the company and to the industries in which it

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