Strategic Management

“The process researchers have shown again and again the real world messiness of strategy formulation and implementation. The implication is that it is impossible to analyse everything up front and predict the future, and that the search for economically optimal decisions is futile”(Johnson, G. Scholes, K., and Whittington, R., 2010, Exploring Corporate Strategy, Text and Cases, Prentice Hall, p.17).

Drawing on relevant studies and models , critically evaluate this statement. Use business examples to support your argument.