Strategic Management
You will create a strategic plan for GE ( General Electric) and present the plan in a professional manner. The plan requires a paper and a PowerPoint presentation
By completing this assignment, students will meet the outcome(s):
examine the impact of ethical decision making, social responsibility, stakeholder analysis, and corporate governance on organizations and society
formulate and evaluate an organization’s vision and mission statement, and develop long-term objectives
analyze and synthesize strengths, weaknesses, opportunities, and threats (SWOT) to generate, prioritize, and implement alternative strategies in order to write and present a strategic plan
evaluate the outcomes of selected strategies to determine their success and impact on the achievement of an organization’s vision and mission
Required Elements to include in Applied Project:
The strategic plan should include:
Ø vision and mission
Ø background organization
Ø industry analysis
Ø competitive analysis
Ø financial analysis
Ø alternative strategy generation
Ø SWOT analysis
Ø strategy and prioritization selection
Ø action plan
Ø evaluative plan
Identify strategies
Discuss strategies used at the corporate, business and function levels using the concepts learned in the course.
Demonstrate critical thinking in the assessment.