Writing style: Friendly toneArticle purpose: Overview: – Content must have good English phrasing/readability, correct grammar/spelling. – Formatting Requirements: original title, headers, bulleted lists – Please add a customized title – Primary purpose of the site is to provide consumers with information about various niche products. Typical reader will be researching a purchase or learning about the use or care of the item. – These articles are intended to supplement primary landing pages featuring product selection guides.