The Business and Economics of Mass Media (COMM 401).

The Business and Economics of Mass Media (COMM 401).

QUESTION ONE: Conceptualizing Media Economics (Percentage of Final Grade 20%)
You have been invited to give a presentation to first year communication students at the University of Toronto. The Presentation’s objective is to provide an

understanding of media economics. Your speech should focus on the following areas:

1. Defining media economics.
2. Outlining its importance to the media industry.
3. Highlighting some of the economic challenges facing the media industry.
4. Providing recommendations of how media economics could inform the current media environment.

Length: 6 pages PLUS REFERENCES double spaced.

4.0  Required Course Materials, Resources, Textbook(s):
•    Doyle, G. (2002). Understanding media economics. London: Sage. http://ehis.ebscohost.com/eds/ebookviewer/ebook/e000xna_251315_AN?sid=7373df42-d319-4033-a49a-

79282d474199@sessionmgr10&vid=1&format=EB

5.0  Recommended Course Materials, Resources, Textbook(s):
•    Publication Manual of the American Psychological Association, APA, 6th edition
ISBN: 978-14338-0561-5

QUESTION TWO: Digital Technologies and Media Economy
Do digital technologies, especially the internet pose fundamental threats to well-established media players or do they create a larger media economy within which they

can expand?
One Page plus references.

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CONTENT (10 points)

Subject Matter:
•    Ensure that the key elements of assignments is covered
•    Content is comprehensive/accurate/persuasive
•    Reference to relevant course concepts
•    Major points supported by specific details/examples
•    Research is adequate/timely
•    Writer has gone utilized a mix of sources credible websites (e.g.Some content included in Wikipedia is not credible), textbook, journal articles and reputable

newspapers.

Higher-Order Thinking:
•    Writer compares/contrasts/integrates theory/subject matter with work environment/experience
•    At an appropriate level, the writer analyzes and synthesizes theory/practice to develop new ideas and ways of conceptualizing and performing

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ORGANIZATION (5 points)
•    The introduction provides a sufficient background on the topic and previews major points
•    Central theme/purpose is immediately clear
•    Structure is clear, logical, and easy to follow
•    Subsequent sections develop/support the central theme
•    Conclusion/recommendations follow logically from the body of the paper

Style/Mechanics (5 points)
Format
•    Citations/reference page follow guidelines (APA)
•    Properly cites ideas/info from other sources
•    Paper is laid out effectively–uses, heading and other reader-friendly tools
•    Paper is neat/shows attention to detail

Grammar/Punctuation/Spelling
•    Rules of grammar, usage, punctuation are followed
•    Spelling is correct

Readability/Style
•    Sentences are complete, clear, and concise
•    Sentences are well-constructed with consistently strong, varied structure
•    Transitions between sentences/paragraphs/sections help maintain the flow of thought
•    Words used are precise and unambiguous

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