The Lego Group: Building Strategy, prepare a one page case brief describing the organization’s current state, their strengths (distinctive competencies) and weakness, the threats and opportunities presented by the environment (at the time of the case), their strategic options, and a recommendation concerning how they should expand their product line. Your recommendation should flow logically from your analysis and you should justify your recommendation briefly. (e.g., “On the basis of my analysis I recommend ____ , because ____.”) Avoid re-hashing facts from the case. Focus on the analysis and recommendation.
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