the notion of mediation

The Assignment:

Explore the notion of mediation (among other things) employed by advertisers in an effort to sell their products. Choose several thematic print advertisements and deconstruct them in order to lay bare the subtextual message employed to titillate a response in the viewer. Do these ads appropriate their ideas from High Art and culture? If so, be sure to discuss intertextuality. Discuss the signs involved and what they mean. What are the connotations and denotations? Why would corporate interests want to use these particular images and the references they engender? You may want to choose a topic derived from one of the assigned chapters in Jean Kilbourne’s Can’t Buy My Love: How Advertising Changes the Way We Think and Feel, but you will need to expand your research beyond this book alone.

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