‘The role of the customer experience in UK retail supermarkets’
‘How does Celebrity Endorsement Influence Consumers Purchasing?’
‘The effect of location on the attractiveness of restaurants in London’
‘To what extent does brand image influence customers choice in the purchase of luxury goods?’
Task:
1. Using one of the Topics above, choose a specific target group (company or organisation) and design a research around that topic.
2. Develop 3 overall research questions research questions and 3 research objectives from any one of the above topics.
3. Literature Review of about 200 words on this topic. This will be in the form of any three theoretical secondary sources related to your selected topic. List three key theories or research done by a researcher of relevance to the selected topic.
4. Design a research methodology for this research. This would require you to develop and justify an appropriate research: