Hoover’s Industry Index (n. d.) describes aspecs the TVbroadcast and cable networks industry. This A
industry has seen acquisitions after federal restrictions were lifted, allowing for more cross-
ownership of businesses among the different media (Hoover’s Industry Index, n. d.) In fact, in 2013,
C omcast completed is purchase of media conglomerate NBC Universal from GE and strengthened
is presence in the industry. Hoover’s Industry Index (n. d.) described this industry opportunity as
follows: “A variety of digital platforms provides the TV broadcasting industry with new distribution
channels and revenue sources.”$elect one of these top U.S. companies competing in this industry,
listed below, and complete a more in-depth analysis of is strategy (if you see your chosen company
for the final project on this list, do not choose it: select a new company to research for this
assignment). 1. Once you have selected one of these companies, focus your analysis on Module Five
topics to discuss how that company has strengthened is generic strategy through complementary
strategic moves in this industry. In your analysis of is strategic moves, examine the timing of these
moves. 2. Then, discuss this company’s strategies for competing in international markes. How does
the company enter foreign markets, complete internationally, and leverage any operations
intemationally? Use topics from Module Six in your analysis. Can you recommend any additional
strategies for international markes? Include 6 to 8 double-spaced pages for your analysis.
instructions