DISCUSSION QUESTIONS
Chapter 9
1. If you were the manager of a campsite in a national park with 30 cabins of different sizes and one restaurant, what functionality would you
want from a PMS? Describe the kinds of technology that
would be appropriate for this kind of lodging. Which channels would you use to sell your cabins? Why?
2. Explore the website of an international chain hotel and one of an independently owned and operated hotel. Compare and contrast the two
sites.
3. Describe all the ways that a restaurant or cafe could use mobile apps and technology to relate to its customers.
4. Visit a local restaurant and find out all you can about their POS and other technical applications.
5. Identify as many hotel booking websites as you can. Choose one hotel that you would like to visit and investigate how it is presented on all
the various sites. Visit TripAdvisor and read some of the reviews for the hotel. What conclusions can you draw from this investigation?
6. OTAs have caused many hotels to lose control of their inventory and pricing, and this has eroded not only profitability but also brand
equity. Unlike hotels, airlines have not suffered from the same problems. Why are the airlines in a different position? If you were a hotelier,
what strategies would you use to overcome this problem?
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