Toy Race/ Gender Socialization Analysis

 

Observe and analyze how race and gender norms, roles, and ideals are reflected and reproduced through children’s toys and their display at a local toy store. What messages about U.S. gender roles are ideals are communicated through toys? Why are there different toys for boys and girls? Why are they perceived as necessary? How is race represented? Does racial representation of toys and their presentation mirror the social world- actually, normatively, or stereotypically? Write reflexively and include readings from: Purchasing Power” Black Kids and American Consumer Culture by Elizabeth Chin, and the film: Consuming Kid: The Commercialization of Childhood.

 

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