a) Assignment Brief: Select an organization that you are familiar with and assume that you are the transportation manager of this organization, analyse three aspects of the transportation management, namely incoterms selection consideration, carrier selection criteria, and carrier relationship management. You are required to consult and fully reference a MINIMUM of 15 references (e.g., book; www; journal article from the full-text databases; current affairs magazine; newspaper etc.). The use of WIKIPEDIA online encyclopedia is NOT allowed. The word range of this essay is about 2,200 words.
The report must fulfill the following requirements:
• More marks will be awarded for reports which provide more detailed discussion and in-depth analysis with adequate referencing to the transportation theories, concepts and models.
iii) Assignment Format:
The report should be presented as follows:
• Introduction – Outline you’re the purpose of this essay (about 100 words) and provide the key information about the selected organization (about 200 words), information includes products, markets, competitors, organizational goals and strategies etc.
• Incoterms Selection Consideration – Analyze the transportation capability of the selected organization and its relevant information. Recommend the appropriate Incoterm(s) to be used (about 550 words).
• Carrier Selection Criteria – Analyze the transportation goals and needs of the selected organization and the relevant information. Recommend the appropriate criteria to be considered when selecting carrier(s) (about 550 words).
• Carrier Relationship Management – Analyze the transportation goals and needs of the selected organization and the relevant information. Recommend the appropriate type(s) of relationship to be built with the carriers (about 500 words).