Paper instructions:
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The aim of the current research is to examine the differences in user perception of trust in e-commerce websites across two different countries,
namely the UK and Kingdom of Saudi Arabia (KSA).
The research objectives are:
To identify the factors that influence user perception of trust in e-commerce websites in the UK
To identify the factors that influence user perception of trust in e-commerce websites in KSA
To identify similarities and differences in the factors that are relevant to trust in e-commerce websites across these two countries
To examine the manner in which culture influences user trust relationships in ecommerce
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The current research will help e-commerce retailers to better understand their target markets if these are consumers in the UK or KSA.
It will also help web designers to design websites that are better able to elicit the trust of the consumers in the target market.