For this activity, you will start working on your comparison template. The final comparison template is not due until learning block 2-4. In this assignment, get started on your template and fill out the template for questions 1-5 for at least two of your selected ads. Make at least two comparison statements in row 4 and answer both prompts in row 5.Use the Comparison Template for this draft and review the Comparison Template Exemplar for guidance on how to fill out the template For this activity, you will start working on your comparison template. The final comparison template is not due until learning block 2-4. In this assignment, get started on your template and fill out the template for questions 1-5 for at least two of your selected ads. Make at least two comparison statements in row 4 and answer both prompts in row 5.Use the Comparison Template for this draft and review the Comparison Template Exemplar for guidance on how to fill out the template
SCS 100 Theme 1: Comparison Template
Ad 1: Ad 2: Ad 3: Ad 4: 1. Question(s) related to how individuals are represented in the ads 2. Questions related to how groups and group behavior are represented in the ad 3. Questions related to how culture and cultural identity are represented (or not represented) in the ad 4. How do the ads compare to each other? 5. What overall observations might a social scientist be interested in studying in relation to the themes present in these advertisements?
What larger questions about human interactions might they ask? SCS 100 Theme 1: Comparison Template ExemplarAd 1: Freddo Ice Cream Ad 2: Milky Way CaramelWeddingAd 3: Celebrations: Gym Ad 4: AntonioFederici Ice Cream1. Question(s) relatedto how individuals arerepresented in the adsWhy is the “candidate” a youngwhite male?What are we supposed toassume, as consumers, aboutthis individual (the candidate)?What assumptions are wesupposed to make about theindividual characteristics orappearance of the bride?Why do I perceive someindividual faces in the crowdas angrier than others?Why does the ad encourage usto consider the bride as selfishor guilty for eating chocolate?Why are women stereotyped asloving sweets, and lacking thematurity to resist sweets?How does athletic competitionchange the way individualsinteract with one another?Can a competitive environmentchange an individual’spersonality?Is it normal for individuals tocelebrate or express relief ifthey are somehow benefittingfrom someone else’smisfortune?Does indulging in itemsconsidered “guilty pleasures”(such as ice cream) actuallyincrease an individual’s feelingsof guilt?Why do cultures oftenassociate women withcommitting the “sin” of selfindulgence in sweets?Why is this viewed in theculture as humorous?What are ways in whichsensory perception aroundsweet tastes are gendered?Is there a physiologicalcomponent?2. Questions related tohow groups and groupbehavior arerepresented in the adWhy are both “servers” girls,while most of the crowd andthe candidate is male?Why are there not any diversefaces in the crowd? Why arevarious races or ethnicities notfeatured in the ad?Are the minority guestsintentionally grouped orcoupled together in thecrowd?How do sports teams expressdominance or power overcompetitors outside of theactual event?How do elite athlete teams(where players qualify basedon skill) behave whencompared to intramural athleteteams (where everyonequalifies to be on the team)?How do religious orderssuch as nuns establishexpectations for behavior?Are there differences in theway males and femalesinterpret Bible stories orlessons?3. Questions related tohow culture and culturalidentity are represented(or not represented) inthe adAre the red, white, and blue“vote” signs meant to signify aspecific country or culture?What does political voting haveto do with ice cream and is thisculture specific?Does the setting in a churchand the presence of religioussymbols (e.g., cross, priest)change how we view the ad?Would this ad be perceiveddifferently by members ofother cultures, where latenessis normal and more accepted?How do different culturesacross the globe “celebrate”with different types of food?How do highly competitivecultures view the ad whencompared to less competitivecultures?Is religion important to Italianculture?How have perceptions ofguilt and guilty behaviorchanged over time in Italianculture?4. How do the adscompare to each other?All the ads are featuring candy or ice cream. Three of the ads distinctly feature women eating the treats, while the fourth featureswomen serving ice cream to a crowd that is gathered around a boy. Two of the ads, in particular, bring up the concepts of guiltand religion (or disrespect of religion) as it relates to women eating ice cream or chocolate. The other two ads feature acompetitive setting (a political election and a gymnastics event) and the idea that individuals “celebrate” with sweets. Three of thefour ads include very little or no racial/ethnic diversity. Three of the four ads depict women behaving questionably—making aroomful of wedding guests wait, “celebrating” potential harm to a competitor, and a nun eating ice cream while pregnant. Socialscientists would likely be interested in this theme of exploring human behavior in relationship to food.5. What overallobservations might asocial scientist beinterested in studying inrelation to the themespresent in theseadvertisements? Whatlarger questions abouthuman interactionsmight they ask?Social scientists would likely be interested in the way women are portrayed in the ads, specifically the way the ads show womenserving others or behaving questionably. Social scientists would be interested in how the ads build on or depart from expectedroles and behaviors for women.Based on these observations, social scientists might ask questions such as: How do contests or competitions impact women’s behavior and change society’s expectations for women? How do ads and media reinforce gender stereotypes around expected female behavior? How do men and women experience feelings of guilt differently, especially around foods and sweets?