3D Printing case study : Promotional (Integrated Marketing Communications) of marketing mix strategy.

3D Printing case study : Promotional (Integrated Marketing Communications) of marketing mix strategy.

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3D Printing case study : Promotional (Integrated Marketing Communications) of marketing mix strategy.

Dear writer,
For this coursework I would like you focus on question 5 in part of Promotional (Integrated Marketing Communications) of marketing mix strategy.

5. The (reduced) marketing mix strategy (60 marks)

Based on your assessments and evaluations for points 1-4 of MakerBot and bearing in mind MakerBot‘s intermediate and longterm objectives, evaluate and provide appropriate recommendations for the following marketing mix elements of MakerBot:
• Product/Service strategy
• Distribution/Channel strategy
• Pricing
• Promotional (Integrated Marketing Communications) strategy
o List and briefly describe the main Marketing Communications channels currently used for this MakerBot in the UK.

So, about the Promotion you just need to analyze list and briefly what MakerBot company is doing with the certain promotions and how’s to improve it. In the recommendation maybe you can research on what the competitors do, that can be useful.