Individual Audio Podcast.

Assessment One: Individual Audio Podcast.

You will need to select one of the four organisations identified below and
then record a maximum of a 5 minute audio podcast to be uploaded to
Blackboard that addresses the current issues and/or problems that the
organisation is encountering. Your podcast should be stnictured so that it
focuses upon:

The current performance of the organisation.

The reasons for the current performance (this could be competitive
forces, poor decision-making, internal organisational problems, market
changes and wider macro-environmental factors etc),

A recommendation as to a suitable course of action for the organisation to
now pursue (re-investment, divestment, change of culture/leadership etc)

Note:

Each student must ALSO upload a full word document transcript of the
podcast to Tumitin, which should also include at its end a complete
reference list of sources. These sources should not be read out as part of
the podcast however.

Audio files will first need to be recorded using your own; PC, laptop, tablet,
smariphone etc. Windows has its own ‘sound recorder’ on all of its
operating systems that will also work.

Audio file formats supported for upload to Blackboard are:

Extension Programme Extension Programme
alfl Audio Program .ra Real Audio Player
au Real Audio Player .rm Audio Program
mp3 Audio Program .vrav Audio Program
mpe Audio Program .rrma Audio Program
mpg, mpeg Audio Program .wmv MS Windows
Select one of the following four organizations for analysis:
Wk 8 (24th Nov) – Nokia
Wk 9 (1“t Dec) – Morrisons supermarket
Wk 10 (3th Dec) – Yahoo

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