A Marketing Plan for Successful Market Entry

Project description
the company choose are base on my first assignment,select Accenture. 
 
You are requested to write a report of 2000 word maximum which: 
1. Offers a definition and briefly evaluates the role of marketing within your chosen organisation in responding to either entering into a new market or to launching a new product/service into an existing market 
2. Evaluates the strategic options available to the organisation together with justification why you believe how an appropriate competitive strategy has been developed as part of the plan for the organisation in the current environment 
3. Based on the recently produced analysis of the marketing environment, demonstrate how you would employ key elements of the marketing mix including creative use of the promotional mix for devising appropriate marketing activities for the forthcoming year 
4. Critically evaluate possible issues/limitations that you might experience when implementing the marketing plan within your chosen organisation and propose how you might overcome such barriers. 
 
report based which should include ALL of the following sections: 
An executive summary (not included in the word count), an introduction, main findings, conclusions, recommendations and reference list attached 
 
Introduction (approx. 200 words): 
Consider briefly mission statement 
Role of Marketing within your chosen organisation from research to date 
Ref. Role of Marketing – Session 1 
 
Main body 1: (approx. 750 words) 
Marketing objectives 
Examples: 
to grow market share by 10% in UK by end of 2013 
to increase sales revenue from existing products by 25% in UK by first quarter of 2014 
to increase distribution channels by 15% in UK by end of 2014 
to raise awareness of a differentiated brand positioning by end of …………….. 
Evaluation of strategic options: 
Ref. Session – Market Strategy 
Ref. Session – STP 
Main body 2: (approx. 750 words) 
Marketing mix: 
Ref. Session – Marketing Mix 
Ideas for implementation of key elements of the marketing mix in producing the marketing programme
Gantt Chart – mapping of proposed activities
Internal marketing
Integrated Marketing Communications 
Relationship Marketing 
Monitoring & control – to ensure plan on track,ideas for measuring success