A Meta-analysis on Revenue Management

Project Overview: The student should carry out a meta-analysis on existing research with reference to actual developments in revenue management within the hospitality and service industries. This research shall include criticism on RM, critical analysis and comments on conflicting literature and pointing out any gaps so far.
Overall aim: To enable students to demonstrate their understanding of the importance and function of revenue management.

Learning outcomes:

Identify the
• principles of revenue and yield management.

Discuss, demonstrate and apply
• demand management strategies,
• pricing,
• capacity management,
• discount allocation,
• forecasting and
• other associated procedures essential to successful Yield Management.