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Resources: Case 3-2: Sperry/MacLennan Architects and Planners of Marketing Research (Aaker, Kumar, & Day):
Writea 1,050- to 1,400-word case study analysis of the Sperry/MacLennan Architects and Planners case. Address the following in your analysis:
Describe the situation discussed in the case.
Identify the key issues for the organization in your selected case.
Discuss possible ways the organization might address these issues.
Based on your analysis of the case, explain the value of market research in the global community.
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