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HOLMES
INSTITUTE
FACULTY OF
HIGHER
EDUCATION
HOLMES INSTITUTE
FACULTY OF HIGHER EDUCATION
UNDERGRADUATE PROGRAM
SUBJECT OUTLINE
HI2011 – INTERNATIONAL AND GLOBAL BUSINESS
TRIMESTER 1 / 2016
Holmes Institute is committed to providing the highest quality education
in a dynamic, student-centred learning environment. Holmes Institute fosters in its
Students rational thought, intellectual integrity and social responsibility.
www.holmes.edu.au
FACULTY OF HIGHER EDUCATION
Holmes Institute Faculty of Higher Education offers business courses that combine discipline-based excellence with
practical application. The faculty operates on campuses in Melbourne, Sydney, Brisbane and Hong Kong.
The faculty offers a Bachelor of Business, a Bachelor of Professional Accounting, Bachelor of Fashion and Business,
a Master of Professional Accounting, a Master of Business Administration and a Graduate Diploma in Business.
Details about the members of the faculty can be found on the homepage of the Faculty of Higher Education at
www.holmes.edu.au/undergraduate.
HOLMES INSTITUTE UNDERGRADUATE PROGRAMS
At Holmes Institute, the Bachelor of Business and Bachelor of Professional Accounting programs offer domestic
and international students the opportunity to study a set of contemporary subjects in the field of business. These
subjects prepare students for the challenges in business environments of the 21st century. These programs
emphasize the global and cross-cultural dimensions of business. Teaching utilizes a combination of delivery
methods and includes critical analysis and case study methods. A combination of exams, case studies and company
analysis are used in assessment.
The Bachelors’ programs of Holmes Institute focus on:
• Developing career related capabilities
• Emphasis on business numeracy and literacy
• Managerial proficiency
• The new economy
• Leadership
• Entrepreneurship
• Social responsibility and ethics
SUBJECT OVERVIEW & RATIONALE
Welcome from the Subject Coordinator
It is a commonly accepted view amongst managers that businesses can no longer operate within local boundaries
but must increasingly look to compete in international, and even global markets. It is, however, a paradox of
international business that many multi-national enterprises (MNE’s) which are the agents of international business,
largely operate within their home markets in the North American, E.U. and Asia Pacific regions.
HI2011, International and Global Business is designed to provide students with a detailed understanding and
awareness of the key business concepts, topics, cases and strategies that international managers must consider in
order to effectively manage business across borders. It also examines business from the viewpoint of the ‘global
management mindset’ and helps students consider the key issues, challenges and opportunities that arise from
international expansion into foreign markets. At the end of this subject it is expected that students will have a
greater understanding of ‘management’ from an international perspective, and be able to identify the key
influences that lead to successful growth and expansion across regions.
HI2011 International and Global Business T1.2016 Page 2
SUBJECT OBJECTIVES & LEARNING OUTCOMES
On completion of this subject, it is expected that students will be able to:
1. Analyse, evaluate and discuss theoretical and practical knowledge of global business strategy, in the
context of Political, Economic, Social, Technological, Environmental and Legal issues.
2. Discuss how major financial institutions contribute to global business.
3. Analyse, evaluate and discuss theoretical and practical knowledge of international market entry options.
KNOWLEDGE
Graduates will be able to analyse, evaluate and discuss theoretical and practical knowledge of global business
strategy, in the context of Political, Economic, Social, Technological, Environmental and Legal issues.
Graduates will be able to discuss how major financial institutions contribute to global business.
Graduates will be able to, Analyse, evaluate and discuss theoretical and practical knowledge of international
market entry options.
SKILLS
Graduates will be able to, work with others to develop, evaluate and communicate international market entry
options.
APPLICATION OF KNOWLEDGE AND SKILLS
Graduates will be able to, apply theoretical and practical knowledge of International Business in the diagnosis of
organizational challenges and opportunities, and the formulation of appropriate strategies.
Students will demonstrate research skills, showing initiative in consulting the academic literature and integrating
fresh ideas into the discourse in preparation for life-long learning.
Students will demonstrate the capacity to write persuasive reports containing sound recommendations, in
preparation for their career in business.
SUBJECT ADMINISTRATION
Awards Duration Core/Elective Subject weight
BBus, BPA 1 semester Elective 3 credit points
Mode of delivery Face-to-face on campus
Prerequisites None
Workload Students are expected to attend all classes
Delivery 2 hrs of lectures and 1 hr tutorial or equivalent
plus 1 hr of prescribed online/internet learning/activity
Independent study 8 hrs
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CONTACT DETAILS
Subject Coordinator
Lecturer in Melbourne
Dr. Alex
Kouznetsov
Sudhir Lad
AKouznetsov@Holmes.edu.au
SLad@Holmes.edu.au
Lecturer Sydney Camp Seyi Lagoke SLagoke@Holmes.edu.au
Students please note:
Holmes Institute provides each student with a Holmes webmail. Faculty and Administrative staff can only
communicate with you using your Holmes Institute mail address. Emails from private and/or business email
accounts cannot be used and may not be answered.
CONSULTATION TIMES*
Please check with your lecturer:
Monday Tuesday Wednesday Thursday Friday
Sydney Campus By Appointment By Appointment By Appointment By Appointment By Appointment
Melbourne Campus By Appointment By Appointment By Appointment By Appointment By Appointment
Brisbane Campus By Appointment By Appointment By Appointment By Appointment By Appointment
HI2011 International and Global Business T1.2016 Page 4
STUDENT ASSESSMENT
ASSESSMENT
TYPE
DUE DATE WEIGHT LEARNING OUTCOMES
Individual
Assignment
Market Entry Strategy
WEEK 5
20% 1 & 3
Group
Assignment &
Presentation
Banking International
Expansion Report
WEEK 11
30% 1,2 & 3
Final
Examination EXAM WEEK 50% 1, 2 & 3
ASSESSMENT POLICY
To be eligible to pass this subject, students must complete all forms of assessment and demonstrate achievement
of the learning outcomes. All assignments must be submitted electronically using a word processor, uploaded to
Blackboard via SafeAssign. You must print and attach the full SafeAssign report with the Holmes Institute Cover
Sheet to the printed assignment (hard copy). The assignment cover sheet must include the student/s name,
number, subject code and subject name, subject lecturer’s name, assignment due date and time of submission. All
hard copies must be submitted to the designated Assignment Submission Facility on Campus during opening
hours.
Submission deadlines are strictly enforced and late submission incurs penalties of 5 (five) % of the assessment
value per calendar day unless an extension and/or special consideration has been granted by the Subject
Coordinator prior to the assessment deadline. Unless an extension and/or special consideration has been granted
by the Subject Coordinator prior to the assessment deadline, no assessments are accepted after 14 calendar days
of the due date or the end of the trimester for assessments due later in a trimester. Students are requested to
familiarize themselves with the Holmes Institute Assessment Policy located on the Blackboard Student Subject: HEGeneral
Study Information (HGEN_HE) > General Information > Policies and Procedures > Holmes Institute Student
Assessment Policy v1.pdf.
STANDARD GRADING SYSTEM AND DISTRIBUTION
GRADE LETTER RANGE
High Distinction HD 80% and above
Distinction D 70 – 79%
Credit CR 60 – 69%
Pass P 50 – 59%
Fail NN 0-45% (did not meet the standard required according to
the learning outcomes in the Subject Guide )
Faculty Pass* FP 46 – 49% (awarded by Board of Examiners)
Supplementary Exam Granted (a NS Supplementary examination granted
HI2011 International and Global Business T1.2016 Page 5
temporary grade)
Deferred Exam (a temporary grade) ND Officially Deferred examination
Fail NA Student did not submit any work according to the
schedule in the Subject Guide
Result Withheld RW Additional assessment and/or work required
Result Withheld WH Outstanding fees or non-return of Holmes Institute
materials
* This grade is sometimes referred to as a conceded pass at other institutions
Explanation of Letter Grade
HD Outstanding work which exhibits sophisticated understanding and critical synthesis, analysis and evaluation of
the subject matter. While the work utilizes opinions of others, judgements about the value of the subject matter
are made and drawn together in an organized whole. Gaps in the subject matter might also be identified and the
implications discussed.
D Substantial work of high quality, which demonstrates a clear understanding of the subject matter, in which the
relationship between the constituent elements are identified clearly and discussed with some level of critical
analysis. The work also applies abstract ideas in concrete situations.
CR Sound and competent work, which demonstrates a reasonable but not complete grasp of the subject matter.
The work utilizes recall and paraphrases the work of others concerning the subject matter. Some basic level of
critical analysis is evident. Originality in the work is rarely evident.
P Work that demonstrates a satisfactory engagement with the subject matter such that the student is said to have
a general understanding of the field. Provides an adequate basis for further study.
NN Did not meet the learning objective of the subject
VIEWING STUDENT GRADES
Results including the final grade can be viewed via the Grade Centre on Blackboard. Results for all assessments are
published within two weeks of the due date of the assessment and the final examination. Students who wish to
appeal their mark for a specific assessment are advised to follow the procedures outlined at
www.holmes.edu.au /undergraduate/appeals.
PLAGIARISM AND ACADEMIC MISCONDUCT
Holmes Institute view any forms of academic misconduct as most serious offences. Academic misconduct in any
form during an examination is not tolerated and will be dealt with according to the policies and procedures set out
in the Holmes Institute Student Handbook (located on Blackboard in the Student General information Subject: HEGeneral
Study Information (HGEN_HE) > General Information > Student Handbook 2012 v.2.pdf).
Plagiarism occurs when one uses another person’s ideas or manner of expressing them and passes them off as
one’s own work by failing to give appropriate acknowledgement (that is, referencing the source). Any instances of
plagiarism will be dealt with promptly).
HI2011 International and Global Business T1.2016 Page 6
It is important that student reference their work appropriately. The Faculty of Higher Education at Holmes Institute
uses the Harvard style of referencing. A detailed guide to referencing can be found in the Student Handbook and
Resource Centres. It is expected that you will be familiar with the Harvard style of referencing.
USE OF BLACKBOARD
Holmes Institute uses Blackboard as its online teaching platform and all students enrolled have access to
Blackboard to view and download their lecture material, grades, important announcements on their subjects and
discussion rooms for selected subjects.
Please note that it is the student’s responsibility to check Blackboard on a regular basis. It is expected that students
will have viewed lecture materials and additional readings before class. All students are advised to familiarize
themselves with the use of Blackboard. Guides to Blackboard are available in the Resource Centre on each campus.
Should you have difficulties accessing and/or using Blackboard, please contact your lecturer or the Holmes
Institute Blackboard Helpdesk on: bbhelpdesk@holmes.edu.au.
USE OF RESOURCE CENTER AND PROQUEST
For most subjects, students are expected to engage in additional research. Textbooks and teaching materials
available in the Resource Centre will be of use here. In addition, current students have access to a range of
electronic academic journals via Proquest, which is accessible once you log into Blackboard.
Should you require any assistance with the use of Proquest and/or online research, please contact your lecturer
and/or the Resource Centre staff on your campus.
STUDY SKILLS & ACADEMIC SUPPORT
Students who have difficulties with their studies and/or specific forms of assessment should contact their
lecturer/tutor or Higher Education Coordinator on campus. Holmes Institute also offers regular Academic Support,
which is free for any student enrolled. Students with insufficient academic progress are required to attend regular
Academic Support sessions. Academic Support sessions are timetabled each trimester. For more details see
http://www.holmes.edu.au/undergraduate/Information.
HI2011 International and Global Business T1.2016 Page 7
DETAILED INFORMATION ON SUBJECT ASSESSMENTS
Item Due date Weighting Length
Assignment 1 – Market Entry Strategic Report
As individuals, students are required to select an Australian
company as the basis of a case study. Once the company has
been approved by your lecturer you will be required to prepare
a detailed strategic report to management that analyses the
macro-environmental, geopolitical risks and opportunities, as
well as overall market attractiveness of entry of this company
into BOTH a specific European AND Asian market.
Ideally your report will contain:
 An Executive Summary
 A brief introduction of the selected company
 Identification of the TWO countries selected for market
entry (one European and one Asian)
 For each of the TWO countries provide a detailed
analysis of:
 The current macro-environmental and geo-political
forces impacting that country.
 Development of each country’s trade and business
policy.
 An assessment of the potential dangers, risks and
opportunities in the current or short term policies
of each country.
 Conclusion – After evaluating both countries students
must make a recommendation of which one is most
suited for market entry, along with your reasons and
justifications of why.
A limit of 2000 words overall (plus or minus 10%) is to be strictly
observed.
Your report must include formal title page and Holmes
assignment coversheet. Ideally the report will be presented in
Arial 12pt font with 1.5 lines spacing.
When complete students must submit BOTH a printed hardcopy
and electronic copy to Blackboard Safe Assign by the due date.
The percentage matching on Safe Assign is expected to be less
than 20%.
Students must also show adequate evidence of additional
research with at least 10 – 15 academic reference sources
provided.
Assessment Criteria:
 Report structure, format, presentation, excellence
(3 marks)
Friday 5PM
WEEK 5
20% 2000 words
HI2011 International and Global Business T1.2016 Page 8
 Application of Knowledge and course concepts
(4 marks)
 Critical analysis and research demonstrated in country
assessment (6 marks)
 Overall conclusion and strength of arguments/
recommendations (4 marks)
 Research quality and referencing (3 marks)
TOTAL WEIGHTING: 20%
Assignment 2 – Group International Expansion Report and
Presentation
You have been asked by the CEO of a major Australian Bank to
advise them on their strategy formulation for International
expansion.
The company has developed a reputable brand in the Australian
and New Zealand markets and is now looking for suitable
acquisitions and strategic partnerships in foreign markets in
order to grow their business.
The markets that they are currently assessing for entry are
France, Brazil and Korea.
You are required to assess the attractiveness of each market and
put forward recommendations for future action.
This assignment may be completed in groups of 4-5 students.
A 15 minute presentation will be delivered in class in week 11 by
each group. All students are expected to present.
A limit of 3000 words overall (plus or minus 10%) is to be strictly
observed.
Your report must include formal title page and Holmes
assignment coversheet. Ideally the report will be presented in
Arial 12pt font with 1.5 lines spacing.
When complete students must submit BOTH a printed hardcopy
and electronic copy to Blackboard Safe Assign by the due date.
The percentage matching on Safe Assign is expected to be less
than 20%.
Students must also show adequate evidence of additional
research with at least 15 – 20 academic reference sources
provided.
Assessment Criteria
• Report structure, written presentation and excellence
(3 marks)
• Application of Knowledge and course concepts
(3 marks)
• Analytic and research skills shown (8 marks). Made up of:
Due in class
WEEK 11
Report 20%
Presentation
10%
3000 words
15 minutes
HI2011 International and Global Business T1.2016 Page 9
• Understanding the differences in the structure of each
market
• Estimation of potential size and profitability of each
market
• Analysis of potential problems in selling to and
supporting each market
• Analysis of future developments
• Consideration of foreign exchange and trade implications
• Consideration of cultural aspects impacting entry
• Conclusion, recommendation and strength of overall
arguments (3 marks)
• Quality of research and referencing (3 marks)
TOTAL REPORT WEIGHTING: 20%
Final Group Presentation (Week 11 in Class): 10 marks
Final Examination (Closed Book Exam)
Information on the final exam will be provided by the lecture,
and on blackboard.
Exam week 50%
SUBJECT RESOURCES
Prescribed Textbook (compulsory)
Hill (2012) International Business: Competing in the global marketplace. 9th ed. McGraw-Hill ISBN: 9780078029240
658.049 HIL.9
Recommended Reading
Deresky, H. (2000) International Management, Managing across Borders and Cultures, 7th ed., Prentice-Hall,
Upper Saddle River.
Bartlett, C. & Ghoshal, S. (2003) Transnational Management: Text, cases and readings in cross-border
management, 5th ed., Richard D. Irwin, Boston.
Adler, N. (2003) International dimensions of organizational behaviour, 3rd ed., South-Western College Publishing,
Cincinnati.
Hofstede, G. (1994) Cultures and Organizations: Software of the Mind – Intercultural Cooperation and its
Importance for Survival, Harper-Collins, London.
Trompenaars, F. (1993) Riding the Waves of Culture: Understanding Cultural Diversity in Business, Economist
Books, London.
Zhu, C. & Dowling, P. (2000) ‘Managing People during Economic Transition: The Development of HR Practices in
China’, Asia Pacific Journal of Human Resources, 38(2).
 Please note that additional recommended readings may be supplied by the lecturer via Blackboard.
HI2011 International and Global Business T1.2016 Page 10
Recommended Website Links
1. PROFESSIONAL ASSOCIATIONS
• European International Business Academy
http://www.eiba.org/r/default.asp?iId=GFDGHJ
• Australia and New Zealand International Business Academy
http://www.anziba.org/
• United States Council for International Business
http://www.uscib.org/
2. INTERNATIONAL BUSINESS AND MANAGEMENT ASSOCIATIONS
• Academy of International Business
https://aib.msu.edu/
• International Business Association
http://www.anderson.ucla.edu/clubs-and-associations/identity/international-business-association-(iba)
• Australian Institute of Business Analysis
http://australia.iiba.org/
3. PUBLICATIONS (Journal & Magazines)
• Academy of Management Journal (ISSN: 00014273)
http://www.aom.org/amj/
• Strategic Management Journal (ISSN: 10970266)
http://smj.strategicmanagement.net/
• Journal of International Business Studies (ISSN: 00472506)
http://www.jibs.net/
• Journal of International Management (ISSN: 10754253)
http://www.journals.elsevier.com/journal-of-international-management/
HI2011 International and Global Business T1.2016 Page 11
LECTURE SCHEDULE/SYLLABUS
WEEK TOPIC CHAPTER ASSESSMENTS
1
An overview of International Business, Global
Market Places and Business Centers
1
2
The Impact of Culture on International Business 2, 3
3
International Trade Theory and Politics 5 & 6
4
Foreign Direct Investment 7 & 8
5
Foreign Exchange and the International Monetary
System 9 & 10
Individual
Assignment
Due Friday 5pm
6
International Strategy and Organisation 12 & 13
7 Entry Strategy into Export Markets 14 & 15
8 Global Manufacturing & Management 16
9 Global Marketing 17
10
Global HRM 18
11
International Financial Management 20
Group Assignment
and Presentation
Due in Class
12
Final Exam Revision and Review
* Note: Students must consult the Academic Calendar and Blackboard for the dates of the Study and Examination
Week.
HI2011 International and Global Business T1.2016 Page 12
STUDENT ASSISTANCE
Studying in higher education presents many experiences and challenges. These might involve academic, personal
and/or professional issues. At Holmes Institute, we have a range of people who can help you with various
challenges. The following table identifies contact points should you require any support.
SUPPORT REQUIRED WHO TO CONTACT
Information for Current Students Holmes Institute Student Handbook:
Academic Probation / Mentoring Academic Mentors, Associate Dean
Accommodation Holmes Institute Home Stay
Computers, Blackboard, Email IT and Blackboard Help Desk emails: ithelpdesk@holmes.edu.au;
bbhelpdesk@holmes.edu.au
Disability Needs Holmes Institute Campus Directors
Employment and Careers Career Development Team
Enrolment Higher Education Coordinator
Exams Higher Education Coordinator
Financial Issues Holmes Institute Campus Directors
Personal Issues National Higher Education Program Manager, Mentoring Team
Proquest Database Librarian on each Campus
Study Skills Holmes Institute Academic Support & Study Skills Team
Visa Issues, COEs etc. Higher Education Coordinator
GLOSSARY OF DIRECTION WORDS FOR ASSESSMENT QUESTIONS
Analyse Show the nature of something identifying the essential elements and g how they are
related.
Argue Present the case for and/or against a particular proposition.
Compare Identify the characteristics/qualities that resemble each other. Look for similarities but
also differences.
Contrast Emphasize differences between things, events, problems, or qualities.
Criticise Express your judgement about the truth of factors or views mentioned. Come to
conclusions and discuss the positive points as well as possible limitations.
Define Give clear and concise meanings of an item. Do not provide a detailed explanation
but include limits of the definition and how the item defined differs from other items.
Describe Recount, characterise, outline, and relate in sequence.
Discuss Examine, analyse and give reasons for and against. Be comprehensive in your
answer and give details, usually to assess how satisfactory something is.
Evaluate Carefully appraise in relation to some standard including advantages, limitations, the
costs and benefits as appropriate; attempt to make a judgement.
Examine Investigate critically, appraise a subject or matter in detail.
Explain Clarify, interpret, and elaborate on the material presented. Give reasons for
differences of opinion or results, and try to analyse reasons behind it.
Illustrate Use a concrete example, diagram, or figure to explain or clarify a problem or issue.
Indicate Identify and then focus attention so as to clarify.
Justify Prove or give reasons for particular conclusions or decisions.
Outline Present the main features or aspects showing main points and subordinate points.
Do not include minor details and emphasize the classification of things.
Review Examine a subject critically, analysing and commenting on important or controversial
statements.
State Present the main points in a brief and clear sequence. Do not give specific details or
examples.
HI2011 International and Global Business T1.2016 Page 13
Summarise Give the main points or facts in a condensed, concise form.
(Source: Adapted from Monash University, http://www.monash.edu.au/lls/llonline/quickrefs/29-direction-words.xml, accessed 14
February 2013)
This subject outline was prepared by the Course Development Team for the Undergraduate Programs, Faculty of
Higher Education, Holmes Institute. It was correct at the time of publication. Change to the Subject Outline may
occur at any time. However, the Faculty of Higher Education endeavours to inform the students accordingly. This
publication is copyright. Apart from any fair dealing for the purpose of private study, research, criticism, or review
as permitted under the Copyright Act, no part may be reproduced by any process or placed in computer memory
without written permission. Enquires should be made to Holmes Institute Faculty of Higher Education. © Copyright
2016.
HI2011 International and Global Business T1.2016 P