MKT571 MKT/571 New Product Launch Marketing Plan Part 1 Week 2
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Create a product launch plan of no more than 1,050 words.
Include the following components:
•Market needs
•Market growth
•A brief SWOT Analysis
•Potential competition
•Product offering and product definition
•Product identification
•Justification for your choice of product
•A 10-question survey that you will use for your final marketing plan, that collects additional primary data about the buyers
Use the Sample Marketing Plan in Ch. 2 of Marketing Management as a guide in developing the components of your plan.