strayer university mkt100 week 3 quiz 2
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· Question 1
3 out of 3 points
The reputation and well-known brand name of Rolex watches represents a ____ for Rolex.
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· Question 2
3 out of 3 points
Customer relationship management is facilitated by gathering useful data from
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· Question 3
0 out of 3 points
The Boston Consulting Group’s matrix is based on the
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· Question 4
0 out of 3 points
____ strategy determines the means for utilizing resources in the functional areas of marketing, production, finance, research and development, and human resources to achieve the organization’s goals.
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· Question 5
0 out of 3 points
A ____ is something that an organization does extremely well and may give a company an advantage over its competition.
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· Question 6
0 out of 3 points
Using information about customers to create marketing strategies that develop and sustain desirable long-term customer relationships is known as
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· Question 7
0 out of 3 points
According to the Boston Consulting Group, marketers may classify their products as all of the following except
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· Question 8
0 out of 3 points
The process of putting marketing strategies into action is called
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· Question 9
0 out of 3 points
A firm’s unique symbols, personalities, and philosophies comprise its
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· Question 10
0 out of 3 points
The Boston Consulting Group classifies products that have a dominant market share but low prospects for growth and that generate more cash than is required to maintain market share as
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· Question 11
3 out of 3 points
Employees, customers, communities, and investors are all considered ____ in relation to marketing.
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· Question 12
0 out of 3 points
____ competitors are the most significant to marketers because buyers see the different products of these firms as direct substitutes for each other.
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· Question 13
3 out of 3 points
Organizations that provide smoke-free environments or low-fat products are responding to changes in
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· Question 14
0 out of 3 points
Total buying power declines during periods of economic
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· Question 15
0 out of 3 points
Who are the primary recipients of the benefits of strategic philanthropy?
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· Question 16
3 out of 3 points
The amount of money received through wages, rents, investments, pensions, and subsidies is called
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· Question 17
0 out of 3 points
Assuming that inflation is low, high buying power characterizes the ____ stage of the business cycle.
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· Question 18
0 out of 3 points
Consumers begin to become more price and value conscious during periods of
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· Question 19
0 out of 3 points
Various stakeholders and ____ determine the acceptable standards of conduct involving ethics.
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· Question 20
3 out of 3 points
To monitor changes in the marketing environment effectively, marketers must engage in
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