Environmental Scanning
Pin It
Conduct environmental scanning to determine the internal and external factors that will affect the organization. In your report, focus on the following internal and external factors:
Internal
Define the type of marketing that will be used for the business.
Distinguish the type of organizational structure that will be used in the business.
External
Describe the competition of the business.
Identify political and legal limitations.
Define the economy and culture of location used for the business.
List types of suppliers that will be used for the business.
Submit your answers in a 3- to 4-page Microsoft Word document.