You are a marketing consultant to Tim’s Coffee Shoppe. A way for Tim’s Coffee Shoppe to determine the advantages (or weaknesses) Tim’s has as compared to their competitors’ is through doing a Competitive Profile Matrix (CPM). When you identify Tim’s key success factors, you can weigh them according to the strength/weakness compared to the competitors.
Once you have completed your matrix, submit a minimum of four pages which includes the CPM, your recommendations for Tim, as well as a title page and a references page to the Dropbox area of the course.
Additional Resource: The U.S. Small Business Administration website.