Assignment
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Instructions:
a. You are required to make a group of not more than 5 students to carry out the task.
b. Your assignment should be analytical, resourceful and complete with bibliographical sources with
proper referencing within the work and in bibliography.
c. Your assignment should be around 1000 words (excluding bibliography). Assignment
should be typed in Microsoft Word using ‘Times New Roman’ font, size 12, 1.5 line
spacing between lines.
TASK
Select any organization of your choice. Carry out a research on the following aspects and present
your findings in the form of a report.
1. The organization’s history and role of marketing in developing successful business
organization.
2. Strengths, Weaknesses, Opportunities and Threats faced by the organization(SWOT
analysis)
3. The target market it caters to.
4. The product mix and promotional strategies adopted.
5. Forces of the microenvironment of the company.