In preparation for the survey to find out more about the customer, determine the target market. Develop a profile for the target audience. Conduct secondary research on your company/client’s product or service and target audiences. Answer the following questions in your target customer report:
Why is it important to select a target market first in the research process?
Who is the target market?
Identify the target market’s personality traits, interests, and lifestyles.
What research did you use to determine the target market?
List 2–3 resources used to determine the target market.
State how identifying the target market will help you develop the research design survey.
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