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Assignment 1: Marketing Plan 1
Due Week 4 and worth 300 points
Use the Internet or the Strayer Library to familiarize yourself with an industry and then create a fictional
start-up company that is entering a foreign (non U.S.) market with a good or service. Your fictitious
company may export an existing good or service to a foreign business market (e.g., developing Websites
for a foreign firm that targets the U.S. market). You will create a marketing plan for your start-up company.
Write a five to six (5-6) page paper in which you:
1. Describe your company and its product in terms of its marketability.
2. Determine the key strengths and weaknesses of your company, as well as the opportunities and
threats it faces within its industry.
3. Explain the marketing objectives of your company that are based on the findings of your
secondary market research. Your marketing objectives should, at a minimum, address potential
customer profile and market segmentation. Explain the manner in which you conducted your
secondary market research.
4. Outline the marketing goals in terms of the target market you selected, and describe the manner
in which you would use marketing mix to reach that target market.
5. Describe the key method(s) that the company will use to implement the marketing mix that you
have developed. The methodology should, at a minimum, focus on the details of the different
elements of the market mix and how your company will focus them on the target market.
6. Use at least two (2) quality references. Note: Wikipedia and other Websites do not quality as
academic resources.
Your assignment must follow these formatting requirements:
Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all
sides; citations and references must follow APA or school-specific format. Check with your
professor for any additional instructions.
Include a cover page containing the title of the assignment, the student’s name, the professor’s
name, the course title, and the date. The cover page and the reference page are not included in
the required assignment page length